Everything you need to run your commercial operation
From first contact to paid invoice — Touchline covers the entire commercial workflow so nothing slips through the cracks.
Keep every relationship organised
A purpose-built CRM for sports clubs. Track every sponsor, prospect, and partner from first introduction to long-term renewal — with a deal pipeline that understands how commercial teams actually work.
- ✓ Companies & contacts directory
- ✓ 7-stage Kanban deal pipeline
- ✓ Account manager assignment
- ✓ Colour-coded tags and filtering
- ✓ Activity timeline on deals and companies
- ✓ Stale deal alerts (30+ days inactive)
- ✓ Deal renewal from closed won
- ✓ CSV import for bulk data
Close deals without the back-and-forth
Send polished, branded proposals and let sponsors sign digitally from a single link. No printing, scanning, or emailing attachments — just a clean review and accept flow that gets deals done faster.
- ✓ Branded proposals with your club logo
- ✓ Digital agreements — review, accept, or decline from one link
- ✓ Typed digital signatures
- ✓ Reusable contract terms with rich text and placeholders
- ✓ Proposal versioning and revision requests
- ✓ Deal auto-progresses to closed won on acceptance
- ✓ Payment terms displayed on proposals
Deliver what you promised, every match day
Track your asset catalogue against your fixture calendar. Know exactly which boards, hospitality packages, and digital placements are booked for each home game — and make sure everything is delivered.
- ✓ Asset catalogue (pitchside boards, hospitality, programmes, digital, events)
- ✓ Fixture calendar with home/away differentiation
- ✓ Availability grid per home fixture
- ✓ Quick booking directly from the fixture page
- ✓ Capacity enforcement per fixture
- ✓ Seasonal entitlements and variable pricing
- ✓ Sponsorship packages and deliverables tracking
- ✓ Proof of delivery recording
Season Revenue
£48,250
80% of target
Know your numbers at every stage of the season
From generating the first invoice to hitting your season revenue target, Touchline gives you complete visibility of your commercial performance — with reports built for the way clubs think about their finances.
- ✓ Invoice generation, sending, and payment recording
- ✓ Season dashboard with revenue targets
- ✓ My Deals account manager view
- ✓ PDF reports: season summary, matchday matrix, run sheet, YoY growth, asset availability
- ✓ Scheduled reports (weekly, monthly, quarterly)
- ✓ VAT support (exclusive, inclusive, exempt)
- ✓ Social media insights (Meta, X, TikTok, YouTube)
Ready to take control of your commercial revenue?
Join the clubs already using Touchline to manage sponsorship from pipeline to paid invoice.
Get Started