About Touchline

Why we built Touchline

Running a club off the pitch is a sprawling job — sponsorship, tasks, match days, ticketing, supporters, and the books — and the tools to do it just don't exist. Generic CRMs and event platforms don't understand seasons, fixtures, or match day assets. Spreadsheets don't scale. Touchline is the platform we wished existed when we were running operations at our own clubs.

So we built one platform for the whole off-pitch operation — for the volunteer doing it all alongside a day job, and for the growing club that needs structure without the overhead of an enterprise system built for someone else's industry.